The California Golf Course Owners Association (CGCOA) is taking an active role in statewide government advocacy, and you can play a part. The CGCOA Golf is Good Ambassador Program organizes golf industry representatives, matching them with the legislators representing the district in which the ambassador’s golf course is located, and guiding ambassadors in the process of advancing the messages and priorities of California’s golf industry.
CGCOA is seeking a diverse mix of golf course owners, general managers, superintendents, golf pros, even amateur golfers and others passionate about protecting the game of golf and promoting public policies that enable golf to flourish in California.
Ambassador Training and Education
Golf is Good Ambassadors will receive the tools and training necessary to become effective advocates for golf. Resources include a recorded video presentation that can be viewed at the ambassador’s leisure covering the basics of advocacy, periodic live online trainings addressing current issues and messages, handouts detailing the Golf is Good messages and positions on key public policy issues.
Golf is Good Ambassadors who are GCSAA members will receive GCSAA service points:
GCSAA members serving in an ambassador capacity with the CGCOA will receive .25 points per year for the position and then can accumulate additional points (.25 per activity) for activities such as participating in a state golf day or being involved in an outreach effort.
Golf is Good Ambassadors who are PGA of America members will receive PGA service credits (details available soon).
Ambassadors have the opportunity to win the CGCOA Golf is Good Ambassador Award, which honors individual ambassadors who have demonstrated exceptional leadership and engagement in advocacy through outreach and relationship development with a member of the California legislature.
Take the next step to becoming an advocate for golf by completing the online Golf is Good Ambassador Application here, then returning it to CGCOA, 2235 Park Towne Cir., 2nd Floor, Sacramento, CA 95825 or email@example.com. Have questions? Call CGCOA at (916) 485-6361 or email firstname.lastname@example.org.
The Course of the Year Award honors a member of CGCOA demonstrating excellence in five areas:
• Exceptional quality of the course • Exemplary water stewardship practices • Exceptional quality of ownership and management • Outstanding contribution to the community • Significant contributions to the game
Community Environmental Award
The Community Environmental Award is presented to a CGCOA facility or management company that demonstrates excellence in the area of Environmental Stewardship. Award criteria includes:
• Implements practices that reduce use of coveted resources such as water or electricity. • Has an efficient and convenient recycling program in place for managing waste on course and in the clubhouse (includes bar, restaurant and common areas). • Encourages on-site natural habitats for birds and other small animals. (i.e. Member of Audubon Cooperative Sanctuary Program) • Increases citizen awareness on how golf courses are “friends of the environment” and how golfers can support stewardship efforts. (i.e. course nature tours, recycling waste, educational programs)
For the Good of the Game
The For the Good of the Game Award is presented to an individual/s who has worked tirelessly as an advocate for a program, initiative or cause that will help shape the future of golf in a positive way. Award criteria includes: • Individual has volunteered time for a worthy golf-related cause, and always in a highly professional manner. • Has developed literature or program material that helps communicate the mission, purpose and/or cause in an effective and concise manner. • Has reached out to others encouraging them to support the cause because it is good and/or imperative to the future of the game. • This award is considered an “open” award and can be presented to CGCOA members and/or non-members.
CGCOA Ted Horton Distinguished Service Award
The CGCOA Ted Horton Distinguished Service Award is designed to recognize an individual who has made exemplary contributions to the association and its members. This award is created in the name of Ted Horton, who provided stellar service to the CGCOA for many years, and remains involved today. Contributions to the association include (but not limited to) the following: • Overall service to the CGCOA • Serving on the Board of Directors • Active committee participation • Hosting and/or assisting in the planning of events • Promoter of CGCOA programs and initiatives • Sponsorship participation and/or encouraging others to lend support
CGCOA Employee Excellence Award
The CGCOA Employee Excellence Award is designed to recognize an individual who has reflected positively on the golf course operation and the game of golf through the demonstration of exceptional customer service skills, leadership and teamwork. This award is intended to reinforce the importance of creating an exceptional experience for all customers who enter CGCOA member properties. Criteria used to evaluate nominees include, but are not limited to: • Content and quantity of positive reviews by customers, supervisors and coworkers • Programs or work processes created by or improved upon by nominee that enhance customer experience or improve operations • Number of people positively affected by nominee’s efforts • Tenure at golf course property
Benefits of Becoming a Member of the California Golf Course Owners Association
The California Golf Course Owners Association (CGCOA) is dedicated to enhancing the business of our members. To achieve this, our members work together to better educate ourselves on new opportunities to run our golf courses better. Through personal contact with industry experts, whether they be fellow members or sponsors, the members of the CGCOA are exposed to the latest expertise, technology, resources and ideas to make themselves more successful. Furthermore, all members of the association pledge to themselves and the public that they will abide by core values which distinguish them from non-members. Working together, the members of the CGCOA are promoting themselves and the game of golf in a way that enhances their lives and enriches others.
To benefit all members, the CGCOA has initiated many programs including:
Semi-Annual Education and Golf Conferences – Twice a year, the CGCOA brings together panels of leading experts in California to discuss such diverse subjects as:
Successful Marketing Strategies for Golf Properties
Water Resource Management and Environmental Protection
Growing the Game of Golf
Employment and Human Resource Management for Golf Properties
Limiting Liability and Decreasing Insurance Costs
Dealing with Governmental Regulations and Compliance
Smart Buying Programs
Reducing Real Property and Income Taxes
The time spent together at these conferences addressing the pressing business issues of each member allows for a lively exchange of ideas and strategies which often leads to sharing contacts and information otherwise unattainable for members on their own. The CGCOA is dedicated to provide topical progams for which members have an immediate desire. Members are encouraged not only to share their ideas for future programs, but also to participate in the development of new educational programs.
CGCOA Group Insurance Programs – To lessen the financial burden of rising costs of insurance, CGCOA members have joined together to purchase insurance at lower group rates through programs created exclusively for CGCOA members by Golf Insurance Services, Inc. Our members are now saving thousands of dollars annually on:
Group Health Insurance
Workers Compensation Insurance
Personal Injury, Business Liability and Employment Practices Insurance
Governmental Affairs, Economic Impact Studies and Environmental Issues – The CGCOA holds a seat on the Board of Directors of the California Alliance for Golf, which is a coalition formed by members of the California Golf Industry. CAG was formed to successfully advocate the importance of golf to the State of California. Because of CAG’s efforts, the sales tax on golf was defeated in Sacramento through the development of economic and environmental impact studies. Realizing a continuing need for the golf industry to have a voice, CAG retains a lobbyist in Sacramento who keeps us abreast of the latest legislation on issues affecting golf. The CGCOA is committed to funding the new economic and environmental impact studies in order to insure that our members will have the least amount of governmental intrusion possible.
California Affiliation with State Tourism Promotion efforts to assist the golf industry and tourism industries. CGCOA has established a unique partnership to promote golf in California. Members receive special placement and pricing in the California golf guides and on the golf web site sponsored by the state interests promoting tourism and golf. This is the second year that golf is being featured as a major attraction for visitors to the Golden State.
Other Benefits of Membership
Joining the CGCOA also comes with a membership with the National Golf Course Owners Association (NGCOA) and all of the resources they have to offer. This includes a “Listserv,” an e-mail community of NGCOA members, for gathering ideas and problem solving, marketing resources, and a Preferred Supplier and Smart Buy Program.
Members can submit job positions to our Job Postings board.
Members have access to research surveys and reports which will provide information and resources needed to prosper in today’s challenging business climate
Networking at the local level with other owners and operators promoting cooperation and the exchange of ideas among members
Local and state golf promotions and marketing programs designed to increase the efficiency of golf courses and golf-related operations
Participation available for national and local chapter conferences and trade shows
Smart Buy Program with special purchasing benefits with vendors and suppliers
Preferred Supplier Network: There are specific member benefits and discounts with vendor partners including Club Car, International Club Suppliers, EMPS, First Data, Pepsi and CNA Insurance. All programs are designed to help members better manage their business and to improve their bottom line
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